[gpva-ic] Additional Social Media Presence

Sun Mar 25 01:02:51 EDT 2018

Was that the Press Secretary or General Secretary Tamar?

On Sun, Mar 25, 2018 at 12:53 AM, Tamar Yager via gpva-ic <
gpva-ic at vagreenparty.org> wrote:

> I think that the Secretary and Webmaster should share a password list for
> all things.
>
> Tamar
>
> Yes, in the sense that it could be just GPVApressecretary at gmail.com (or
> something less verbose). I would also be able to provide account info to
> multiple LC individuals to ensure its use beyond my tenure (as was a
> problem with the previous press secretary).
>
> On Sat, Mar 24, 2018 at 10:01 PM, Sid Smith via gpva-ic
> gpva-ic at vagreenparty.org> wrote:
>
> Looks good to me, Ryan. Jazzed that you are getting so much accomplished.
>
>
> I'm in favor of the YouTube channel. Is there a way to get a gmail for an
> organization that isn't tied to any one person?
>
> Sid
> ********************
> B. Sidney Smith
> GPVA Secretary
>
> On Sat, Mar 24, 2018 at 9:39 PM, Ryan Wesdock via gpva-ic
> gpva-ic at vagreenparty.org> wrote:
>
> Hello All,
>
>
> I wanted to take this opportunity to talk about what I have been doing as
> press secretary and to make the case for two additional media presences - a
> formal e-mail and an accompanying Youtube account.
>
>
> In the realm of social media, I have been posting on Facebook and Twitter.
> Posts have included events, testimonials by members, public statements,
> pictures, images, and responses to current events. My social media plan has
> been to increase followers and likes so that our opinions and views on
> topical issues are consistently referenced in any discussion - over the
> dinner table or in a newsroom. However, rather than indiscriminately
> looking for followers, I have been intentionally targeting two groups. I
> have been targeting potential Green supporters by following them on Twitter
> and reporters by directing our press releases to them as well as
> following/Retweeting them. I have also been using social media to build
> better internal communications among Green locals and between locals and
> the state party.
>
>
> According to Twitter, this plan has resulted in 158 additional followers
> since the first week of February (when I began as Press Secretary), over 38
> thousand impressions (meaning a tweet appears in someone's feed), nearly
> 1,700 Profile visits, and about 20 mentions. This is well over the previous
> 2 months which saw 30 additional followers, about 780 impressions, 330
> profile visits, and 10 mentions. According to Facebook over the same time
> period, we have gained a net of 33 likes to our profile page, an increase
> above the 1 net like garnered in the previous two months. Total page views
> declined as we separate the Issues and Discussion page from the main page.
> This will likely turn around as we publish news related to the 2018
> elections.
>
>
> Social media, of course, is only one avenue of promoting a positive image
> of the Green Party. Previously, I assisted the Richmond Greens with
> publishing a statement on the school tax debacle. Additionally, I helped
> the NRV Greens publish a statement opposing the MVP and ACP, as we had
> neglected to do so before. I'd particularly like to thank Jim Lowenstern
> for bringing the oversight to my attention. I am helping the Hampton Roads
> Greens with crafting a press release for their candidate for Chesapeake
> City Council presently. I will also be helping others craft their own press
> releases in the future as the 2018 election cycle picks up steam.In
> addition, I have been in contact with several reporters across the state
> who have asked questions about our intent to run candidates (for Senate, I
> informed them we are not at this time). Finally, I have been in contact
> with Greens elsewhere in the state and the country. I am currently working
> on better internal communication between Green locals and the WVA Mountain
> Party and Maryland Greens.
>
>
> The past seven weeks, to my mind, have been rather successful by the
> criteria of expanding a positive image and improving internal and external
> communication. However, there is a lot of room for improvement. I need
> every local, for instance, to create their own Twitter feed (and FB page if
> they haven't already - I think most have), as well as a weekly briefing
> from each informing me of all upcoming events with regular and timely
> responses about what each local has done - including images, videos, etc.
> Twitter makes this particularly easy as I can just retweet content produced
> by locals. I will, therefore, be spending the rest of March and most of
> April improving these internal lines of communication. Secondly, I think we
> should expand our media presence. In the first place, we need a formal
> e-mail for the Press Secretary (myself and all future secretaries) that we
> can send official party business to. It looks incredibly unprofessional to
> have my personal e-mail as the state party contact. In addition, opening a
> new Gmail account will allow us to open a Youtube account. This will enable
> us to upload new types of content - namely longer videos - that we cannot
> upload right now. This can include things like any talks given by Greens,
> town halls, speeches, campaign events, (public) party meetings, and shorter
> "talkshow" style videos in which I discuss Green politics and views with
> fellow members in a feel-good environment.
>
>
> *Per the social media guidelines, then, I formally request that the LC
> approve both an e-mail account for the Press Secretary and an associated
> Youtube account, both of which would be controlled by the Press Secretary*.
> Informally, I also ask LC members to provide testimonials ("I am a Green
> because..." style statements). These posts and tweets not only receive far
> more attention than any other, but show us to be sane, normal people who
> care about issues that affect Americans' lives rather than the wild-eyed
> moonbats who would destroy civilization to save a wildebeest as we are
> often portrayed. As leaders within the party, I believe that your
> testimonials would carry additional weight and gravitas.
>
>
> I would also appreciate any feedback and suggestions that the LC would
> like to offer.
>
> --
> Thank You For Your Time,
>
> Ryan Wesdock
>
> -Chair of Greens at Virginia Tech-
>
> -Press Secretary of the Green Party of Virginia-
>
>
>
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>
>
>
>
> --
> Thank You For Your Time,
>
> Ryan Wesdock
>
> -Chair of Greens at Virginia Tech-
>
> -Press Secretary of the Green Party of Virginia-
>
>
>
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